We use one main account per social channel to communicate globally, on a more corporate level. Those channels will be managed by headquarters and are the only accounts that can use the Rubio Monocoat brand name without location mentioned, as profile name.
Overview of all main social media accounts:
| Social media platform | Rubio Monocoat profile | Rubio Monocoat |
|---|---|
| Rubio Monocoat | |
| Rubio Monocoat | |
| Rubio Monocoat | |
| Rubio Monocoat Head office | |
| TikTok | — |
| YouTube | Rubio Monocoat |
We strive to have social profiles for every country we serve, so we can adapt those social presence and messages to the needs and expectations of the local market, like communicating in the preferred local language or using images that reflect the local culture.
That said, we also believe it's crucial to keep your social profiles active and up to date! If you, as a dealer, serve multiple countries and you're not able to maintain a regular and consistent presence on multiple profiles per country we’d suggest addressing this market group through one single account. E.g., Nordic/Scandinavia for Sweden, Denmark and Norway.
As an expert in your market, we leave the decision of whether you group market profiles or not up to you. But don’t hesitate to contact socials@rubiomonocoat.com in case of doubt.
Whether you decide to be present on Facebook only or use every single social media platform that exists, is up to you. This depends on the popularity of the platform in your region and your ability to manage multiple accounts. As mentioned before we believe it’s crucial to keep your social profiles active and up to date. If this means using a smaller social media mix, then less is more.
Facebook is an easy to use platform that remains to be the most widely used across all channels. You’re able to share photos, videos, and general updates with your followers. Despite sharing updates on your Facebook page, there are additional spaces where you can engage with followers, like groups, events and Messenger.
How can I, as a Rubio Monocoat dealer, use Facebook?
Instagram depends much more on visuals with its simple “photo/video and caption” format. Although it’s weak in the website traffic department (without creating an ad), it continuously outperforms all other platforms in engagement rates. Because of this, your brand is able to build a loyal following much more organically than Facebook or Twitter.
How can I, as a Rubio Monocoat dealer, use Instagram?
Twitter provides fast-paced, “in the moment” messaging that can be great for engaging with your audience, customer service and raising brand awareness. It is especially popular in the entertainment, sports, politics, tech, or marketing industry. The use of #hashtags makes Twitter an excellent real time search engine to monitor conversations surrounding your brand and your competition.
How can I, as a Rubio Monocoat dealer, use Twitter?
LinkedIn is similar to Facebook in function, sharing photos, videos and general updates, but focuses on a professional audience. Therefore it can be very useful for B2B lead generation, general networking, as well as recruiting employees.
How can I, as a Rubio Monocoat dealer, use LinkedIn?
YouTube is a video sharing platform and has become the 2nd biggest search engine platform following Google. Many of these searches are for “How To” videos. Service industry businesses that can offer this type of content work well on this platform, along with lifestyle and educational videos.
How can I, as a Rubio Monocoat dealer, use YouTube?
Like Instagram, Pinterest is a visual social media platform in which it is possible to share images, videos, infographics and all kinds of content that are predominantly visual. It functions as a visual discovery engine where people find ideas like recipes, home and style inspiration, and more. Some of the most popular content on Pinterest includes fashion, food, decor, wedding, workout, and DIY-related pins.
How can I, as a Rubio Monocoat dealer, use Pinterest?
TikTok is known for its short-form videos. Like Pinterest and Instagram, TikTok is best for visual-based businesses like art, food, retail, beauty, and some service industries. TikTok has a very young demographic. The platform is useful for targeting the 18-24 age group and building brand awareness.
How can I, as a Rubio Monocoat dealer, use TikTok?